Research, opinion, and field reports about ranking in ChatGPT, Gemini, Claude, and Perplexity. New post every other week.
An honest, opinionated guide to the tools we actually use — and recommend, including competitors — to track and improve how ChatGPT, Gemini, Claude and Perplexity describe your SaaS.
StrategyGoogle's share of search is slipping. AI-native engines like Perplexity and ChatGPT are growing fast. Here's what that means for brands trying to get found.
ResearchWe analyzed 5,000 ChatGPT responses across 12 SaaS categories. Here's what we learned about which brands get cited, and what the cited ones have in common.
FundamentalsTraditional SEO ranks pages. Answer Engine Optimization ranks brands. We break down the practical differences — and the overlapping fundamentals.