Search is splitting. People still type into Google — but increasingly they ask ChatGPT, Gemini, Claude, and Perplexity. The brands those AIs recommend are the ones that get found. Here's how to find out where you stand, and what changes.
Google's share of search is slipping for the first time in 20 years. AI-native search tools — Perplexity, ChatGPT search, Gemini, DeepSeek — are growing fast. People like asking questions and getting one direct answer instead of clicking through ten blue links.
That answer mentions one or two brands— and most users don't scroll past that. If you're not the brand the AI cites, you're invisible in the new search economy. Optimizing for Google still matters. But optimizing for AI search is a different game, with different rules.
You rank a page for a query. Users see 10 links, click yours, land on your site. SEO = backlinks + on-page keywords + technical health.
The AI recommends a brand by namein its synthesized answer. Users don't see a list — they see the answer. You either get cited or you don't.
When a customer asks ChatGPT “What's the best note-taking app for teams?”, the answer mentions specific brand names. AI visibility measures:
We roll these signals into a single 0–100 visibility score. It's the AI-search equivalent of your Google rank — except it captures something Google never did: did the search even mention you in the first place?
AI engines update their training and citation models constantly. A brand cited yesterday may be missing tomorrow. Weekly tracking is the only way to catch drift before it costs you customers.
You type yourdomain.comon the homepage. Here's the exact pipeline that runs in the next ~30 seconds:
We fetch your homepage, parse the title, meta description, and structured data, and infer your industry (SaaS, e-commerce, agency, finance, etc.). No login, no tracking pixel.
~2 secondsBased on your category, we build the kinds of questions your customers actually ask AIs — 'what's the best X for Y?', 'recommend a tool that does Z', 'X vs competitor'. These aren't generic keywords; they're realistic intent queries.
instantChatGPT (via the OpenAI Responses API with web search), Gemini (with Google Search grounding), Claude, and Perplexity. We capture the full answer, all cited brands, and any source URLs.
~20 secondsFor each response, we find your brand (or its absence), extract competitor mentions, measure your position in any listed answer, and aggregate into a single visibility score. The Fix List is computed from the gaps.
~5 secondsTotal elapsed: ~30 seconds for a free one-shot scan, or runs on a scheduled cron for paid plans (weekly on Starter, daily on Growth).
We don't just count mentions. The visibility score (0–100) weighs:
Cited rarely, or only in one engine. AI traffic is largely going to competitors. Highest upside if you act.
You're cited sometimes — usually by 2 of 4 engines. Gaps to close, but a foothold exists.
Cited by most AIs across most prompts. Maintain the lead — competitors are catching up monthly.
A score on its own is just a number. The Fix List turns the score into a punch-list: every fix has a specific change, a location, a reason, and an estimated point impact. Here's a real example of one fix entry:
“Is AI Rank Grow worth it for small businesses? Yes — the Free plan gives you a real, full-engine scan with no signup. Paid plans (from $19/mo) are typical for serious tracking, and most users see measurable rank gains within 30 days. [3 more Q&As suggested in your full Fix List...]”
Each fix falls into one of four categories:
Most users follow this pattern after the first scan:
Real-world result: +15 to +30 pointsin the first month is typical when the top 3 fixes get done. The gains compound — once you're in the training data for ChatGPT and Claude, you stay there.
30 seconds, no signup. See your score, see your fix list, see who's being cited instead of you.